Category: Sales

Top Advertising Trends for 2019

Mar 11, 2019

Now that we’re settling nicely into 2019, it’s a good time to re-examine our advertising strategy and see if we’re headed in the right direction. Did the 2018 predictions come true? Did some trends prove to be more impactful than others? Are there some tactics worth exploring this year? Here’s what we know:

The Rise of Artificial Intelligence (AI)
We already use artificial intelligence in our everyday lives without even realizing it. You use AI when you interact with Apple’s Siri or Amazon’s Alexa. But did you know that AI is what filters your emails in Gmail, improves your social media experience, and makes recommendations when you shop online?
In the world of advertising, AI is helping marketers become more consumer-focused. AI is helping enhance user experiences, enable personalization, and automate complex tasks faster and more efficiently. And with less time spent on testing multiple creatives and conducting surveys, marketers have more time to innovate and think creatively about their next campaign. With AI doing the heavy lifting involved in gathering data and insight, marketers focus their energy on delivering relevant and compelling ads and driving results.

Marketing Automation
With the rise of AI-driven technologies comes more marketing automation. Through automation, we can better track customer activity across multiple channels. Customer profiling is improved, giving us a more precise picture of our target audience.
Marketing automation also gives us the tools to track the performance of our advertising campaigns quicker and more accurately, allowing us to make adjustments immediately. With valuable insight gained through marketing automation, you minimize second-guessing or making risky decisions about advertisement design, content creation, or merchandise branding.

The Dominance of Video
Consumers are spending more and more time on their smartphones consuming videos. According to the 2019 statistics infographic by Digital Information World, 52% of marketing professionals name video as the type of content with the best ROI. And according to 70% of the marketing professionals surveyed, video converts better than any other medium. And a whopping 92% of shoppers say that visuals are the most influential factor affecting their purchase decisions.
If you haven’t added video to your advertising yet, 2019 is the year for you to leverage the medium to engage old and new audiences. Think along the lines of in-stream video ads on YouTube, Facebook Video, and Twitter Video. Start using Facebook Live and Instagram Stories. Create product or service promotional videos or product demonstrations, explainer videos. Encourage your audience to create videos about your products. Go live with interviews or share video captured from your corporate events or product launches.
While technology seems to be the answer in this increasingly digital landscape, it’s not enough to use the tools and rely on them to make the hard decisions for you. Creativity is still king. Successful advertising still demands innovative thinking and smart campaigns.
At NUEX Creative, we know how to dissect insight and data and implement them in your advertising strategies.
Let us help you focus on your branding and delivering impactful user experiences.
Improve Your Advertising Today! Get A FREE Strategy Plan

How To Design A Conversion-Driven Website That Increases Sales

Mar 06, 2019

For businesses to survive in this digital age, they must adapt to the changes in consumer behavior. And while you may think that means focusing on social media because that’s where most consumers spend their time, you’re wrong.
Too many small businesses have made the error in judgment by believing that a social media account is all they need to market their business. After all, it’s free to set up while websites can cost from a few hundred to thousands of dollars to launch. But while a site requires an investment, the returns more than cover it. Also, you’re never entirely in control. Remember, social media platforms continuously change – from their algorithms to their rules to pricing.  
Your website, your content, your message. Think of your website as the “home base” of your online presence while social media is the marketing tool to get people to your site. As your business’s online hub, your goal is to make it as engaging and worthy of your visitors’ attention and time. Here’s how to design a website that converts and boosts sales:

Clear Call-to-Action
To drive sales, you need to place your CTAs where they are noticeable. The button should stand out, grabbing the visitor’s attention and inviting them to click. It can work with short phrases such as ‘Buy Now’ on a button in a contrasting color that pops out from the page.

Video Content
Quality imagery and excellent copy are key. But if you want to drive conversion rates, your website needs video content. Video increases the time people spend on a site by a whopping 71%. According to a study by Renderforest, including a video on your homepage increases your conversion rates by 20% or more.  The study also reveals that 64% of users are more likely to buy a product online after watching a video.

High-Quality Product Images
As people react better to visual stimuli, invest in high-quality images of your products. Professional imagery is more appealing and trustworthy.

​Capture all your product’s angles and make it easy for visitors to browse. Use a zoom feature that allows people to see the details and textures of your products. You may also want to show your products in action to help visitors imagine what the product looks like in their hands.

UX Matters
Remember, conversions involve more than online purchases; they also include form submissions and other forms of opt-ins. User Experience (UX) impacts all types of transformation significantly. If visitors can’t figure their way around your site, they will leave without buying, signing up, or anything.
Design your site so that it’s easy to navigate. Optimize page speed for an uninterrupted browsing experience. Use attractive and well-designed CTAs and headlines. Your website pages should also be consistent and use images wisely.

Simplified Checkout
A long, complicated checkout process is a sure-fire way to lose customers who don’t have the patience or time. When the process takes too long, visitors abandon their carts and move on. If you can’t implement a one-click checkout, you should streamline the process as much as possible by requiring minimum data input.

At NUEX Creative, we know all about how to make your website stand out, differentiate you from the competition, and how to boost your sales. If you need a conversion-driven website, we would love to help you.  

Click Here To Get A FREE Website Assessment!